WNFR bubble update
COLORADO SPRINGS, Colo. – With just 12 days left in the 2016 regular season, every cowboy is jockeying for position to end up in the […]
The live news cast that happened yesterday in Ft. Worth. Photo by Katie Lynn Armstrong
COLORADO SPRINGS, Colo. – The Professional Rodeo Cowboys Association (PRCA) and Rural Media Group (RMG) announced a multi-year agreement which will see the Wrangler National Finals Rodeo (NFR) move to The Cowboy Channel (TCC) and RFD-TV beginning in 2020. The ultimate annual rodeo event will now be seen by millions of people live simultaneously on two national TV networks. Also included in the deal is a wide variety of other PRCA programming, including expanded live coverage of the PRORODEO TOUR and the PRCA’s Xtreme Bulls Tour events which will result in a huge increase in the amount, availability and quality of PRCA PRORODEO coverage on The Cowboy Channel, including:
“This is a huge milestone in the growth of the PRCA,” PRCA CEO George Taylor said. “Never before has PRORODEO assumed the prime placement and coverage that will be seen under this deal. Our hats are off to Patrick Gottsch and his family, the owners of Rural Media Group, for their enthusiastic interest, support and devotion to our sport.”
“We are so proud and excited to partner with the PRCA, the rodeo committees, and of course all the PRCA cowboys & cowgirls to aggressively produce and distribute original programming that will support rodeo 365 days-a-year, on networks that are totally dedicated to serving and expanding the western sports community,” stated Patrick Gottsch, Founder & President of Rural Media Group, Inc. “There is a Golf Channel, the NFL Network, a baseball network, a tennis channel, and so on. Now rodeo has its own channel(s). RMG plans to do everything for rodeo and the PRCA that these other media partnerships have done for their sports.”
The deal will begin early in 2020 and will be preceded with the launch of the weekly PRORODEO Tonight show on The Cowboy Channel. The PRCA regular-season coverage on The Cowboy Channel and RFD-TV is planned to begin in January. The finals of each televised PRORODEO TOUR event will be shown live on The Cowboy Channel and will be seen in taped highlight form later in the week in prime time and weekend afternoons on RFD-TV. Regular-season coverage also will include 10 episodes of the PRCA’s Xtreme Bulls series, each with multiple runs across dayparts. The coverage will be a co-production of PRCA and RMG.
NFR programming for 2020 will start with a 24-hour marathon of prior NFR finals, leading up to a red-carpet pre-event show, and the live NFR simulcast on both RFD-TV and The Cowboy Channel for 10 straight nights. Each episode of NFR coverage will conclude with a one-hour post-event show. Replays of each episode of the NFR will take place the next day on both networks, including in East Coast and West Coast Prime Time.
“Our new state-of-the-art studio in the Fort Worth Stockyards will serve as the base for producing the daily PRCA programming, leading up to and culminating each year with the National Finals Rodeo,” added The Cowboy Channel CEO Raquel Gottsch. “The massive volume of programming expected to be generated from this 6-year agreement will serve to populate both The Cowboy Channel and RFD-TV with original, unduplicated ‘live’ sports-related content which is very much desired by all cable, satellite, and distribution companies. We expect our distribution to grow substantially as a result.”
The networks are seen in a combined 94 million US TV homes. One or both are distributed by DISH, DIRECTV, Comcast, Spectrum, Cox, Sling, Verizon, AT&T, Mediacom, Suddenlink, AT&T Now and Roku.
“We expect a significant increase in the viewing of PRCA programming as a result of this groundbreaking new deal,” Taylor said. “This is one of the most exciting moments during my time leading the PRCA.”
You can see the media interview that happened yesterday on the Cowboy Channel on Facebook with RMG Founder and President Patrick Gottsch and PRCA CEO George Taylor, from the new Fort Worth Stockyards studio. Media Inquires can be directed to Meghan Addessi Miele, mmiele@hstrategies.com or 212.776.1163.
COLORADO SPRINGS, Colo. – With just 12 days left in the 2016 regular season, every cowboy is jockeying for position to end up in the […]
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