Four-Time World Champion Bull Rider J.W. Harris Retires PRCA
The decorated ProRodeo journey for superstar bull rider J.W. Harris has come to an end. Harris, a four-time PRCA world champion and a nine-time National […]
Cokato, Minnesota – Popular western brand Cowgirl Tuff is taking it’s “Never Give Up” attitude into the perfume space. Inspired by and created with model and professional barrel racer Angie Meadors, the “Angie” perfume is comprised of all natural oils (no nasty chemicals or fillers) and is made in America. Officially launched at the 2015 WNFR, the perfume will be available in stores at the end of January. It’s light, fresh scent compliments daily use or special occasions.
“I’ve wanted to do a perfume for a long time,” says Cowgirl Tuff Founder and CEO Lisa Bollin. “I’m the photographer at our photo shoots, and we were wrapping a three-day shoot at the Grand Canyon. It was the final shot of the day, and as soon as I clicked the button, I knew that was the ‘perfume shot.’ We wanted a perfume that women could fall in love with and wear every day, and I truly believe we achieved that with ‘Angie.’
“I remember the moment Lisa took the [perfume box] shot. She said, ‘We got it! We got it!’ I said, ‘Great! Wait, what did we did we get?’ [laughs]. I love how this perfume turned out. It was a process developing the perfume, and I was rodeoing with my husband last summer [two-time PRCA world champion heeler Kollin VonAhn] when we were working on it. They’d send me samples of the perfume, and I would ask the other ropers if they liked it. They loved it, so you can truly say that it’s ‘cowboy approved.’”
“Angie” Details to Note:
About the Company: Established in 1999, Cowgirl Tuff Company brings women and girls on-trend apparel and accessories without compromising comfort or usability. The Cowgirl Tuff woman is strong, independent, hardworking, sassy and tough as nails. In all things, the company abides by the motto, “Never Give Up.” For more information, please visit www.cowgirltuffco.com.
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